Fact Sheets: Complete Guide

Fact Sheets are reusable, research-backed documents that store comprehensive information about brands, products, or services. They serve as your single source of truth for consistent, accurate content across all your articles.

• Maintain uniform information across multiple articles

• Eliminate contradictory facts in your content

• Ensure accuracy when writing about the same topics repeatedly

🔄 Reusability

• Create once, use everywhere

• Perfect for comparison articles, alternatives pages, and product roundups

• Save time on repetitive research

📊 High-Quality Research

• AI-powered in-depth research with citations

• Comprehensive data collection from multiple sources

• Professional-grade data point & information

⚡ Efficiency

• Reduce writing time by 60-80% for comparison content

• Streamline content creation workflows

• Focus on analysis rather than data gathering

• Comparison Articles: "Tool A vs Tool B vs Tool C"

• Alternatives Pages: "Top 10 [Product] Alternatives"

• Product Roundups: "Best [Category] Tools in 2025"

• Review Articles: Multiple product reviews

• Industry Analysis: Recurring mentions of key players

• Local Business Pages: Service + location combinations for consistent local SEO content

• One-off articles about unknown topics

• News articles requiring real-time information

• Highly technical documentation needing frequent updates

Local businesses can create powerful, consistent content across multiple locations using fact sheets:

Brand Fact Sheet Example:

• Company overview and history

• Core values and mission

• Contact information and hours

• Certifications and licenses

• Service guarantees and warranties

Service Fact Sheet Examples:

• "Plumbing Services": Detailed service descriptions, pricing ranges, typical project timelines

• "HVAC Installation": Equipment brands used, installation process, maintenance plans

• "Legal Consultation": Practice areas, consultation process, fee structures

1. Create Once: Build comprehensive brand and service fact sheets

2. Reuse Everywhere: Generate location-specific pages like:

• "Plumbing Services in [City Name]"

• "Emergency HVAC Repair in [Neighborhood]"

• "Personal Injury Lawyer in [State]"

• "[Service] Near Me in [Location]"

Create detailed fact sheets for each competitor, then generate multiple comparison articles:

Example Workflow:

1. Create Fact Sheets: Ahrefs, SEMrush, Moz, Ubersuggest

2. Generate Articles:

• "Ahrefs vs SEMrush: Which SEO Tool is Better?"

• "SEMrush vs Moz: Complete Comparison 2025"

• "Ahrefs vs Ubersuggest: Features & Pricing Compared"

🔄 Alternatives Articles

Build comprehensive fact sheets for market leaders and competitors:

Example Strategy:

• Primary: "Slack" (your brand - primary fact sheet)

• Alternatives: Microsoft Teams, Discord, Telegram, Zoom Chat

Generate: 

• "X Best Microsoft Teams Alternatives for Team Communication" - use Slack, Discord, Telegram, Zoom Chat fact sheets.
• "X Best Zoom Chat Alternatives for Team Communication" - use Slack, Discord, Telegram, Microsoft Teams fact sheets.
• "X Best Discord Alternatives for Team Communication" - use Slack, Zoom Chat, Telegram, Microsoft Teams fact sheets.

1. Access the Feature

• Navigate to Tools > Fact Sheets

• Click "New (Research with AI)"

2. Basic Information

• Topic: Enter the brand, product, or service name

• Type: Choose from Brand, Product, or Service

• Website: Add official website (helps AI research)

• Language: Select your content language

3. Advanced Options

• Location: Specify geographic focus if relevant

• Favor Option: Check if you want positive bias toward the topic

4. Generate

• Click "Generate (2 Credits)"

• Wait 5-10 minutes for AI research completion

• Review and edit the generated content

Method 2: Manual Creation

1. Start Manual Creation

• Click "New (Manual Input)"

• Fill in basic information fields

2. Content Creation

• Use the rich text editor to write your fact sheet

• Include key sections like:

• Company overview

• Product features

• Pricing information

• Target audience

• Unique selling points

• Contact information

3. Save and Organize

• Click "Save Fact Sheet"

• Note the auto-generated Tag Code for future reference

1. Enable "Custom Instruction, Fact Sheets & Knowledge"

2. Click "Browse Fact Sheets"

3. Select relevant fact sheets from your library

4. The AI will use this data for consistent, accurate content

Tag Code System:

1. Each fact sheet gets a unique tag code (e.g., FS-Ahrefs-20250727-4221)

2. Use these codes to quickly reference fact sheets in product roundup settings.

• Be Comprehensive: Include all relevant details

• Stay Current: Update fact sheets when information changes

• Use Structure: Organize with clear headings and bullet points

• Add Context: Include pricing, target audience, and key differentiators

• Research Phase: Create fact sheets before starting article series

• Type Classification: Properly categorize as Brand/Product/Service

• Use the search box to find fact sheets by title

• Filter by type (Brand/Product/Service) in selection modals

• Sort by date to find recently created sheets

Bulk Operations

• Select multiple fact sheets using checkboxes

• Delete outdated sheets in bulk

• Use "Select All" for library-wide operations

• Maximum: 12,000 characters per fact sheet

• Recommended: 1,500-3,000 characters for optimal performance

• Warning System: Visual indicators when approaching limits

Export Options

• Copy Content: Get markdown-formatted text for external use

• Export Function: Download fact sheet in various formats

• Citation Access: Review sources and references

• Specific Topics: More specific topics yield better AI research

• Include Context: Add website and location for better targeting

• Quality Sources: AI prioritizes authoritative sources

Content Strategy

• Series Planning: Create fact sheets for all topics in a content series

• Competitor Analysis: Build fact sheets for all major players in your niche

• Update Schedule: Set reminders to review fact sheets quarterly