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Learn About Writing Business Service Pages

Agility Writer

Last Update منذ شهر واحد

Write content for business website pages with ease. This feature writes personalized content (service or product page) according to your business background. Best used for creating your company website.

Step 1: Getting Started

  • Use the “Article Title” field to input the type of product or service you are offering E.g. Locksmith service, birthday party planning service, HVAC repair, and mobile app development.
  • Set the region where your company/business is located.

Step 2: Core Settings

With your title and target audience set, it’s time to prepare your long-form, search-engine-friendly content. Here are the key features you should not miss:

Output Language

The website page offers more than 15 output language options, including non-English such as Malay, Japanese, and Chinese.

Main Headings

You can set this up manually and choose up to 10 main headings (H2 headings). With Auto mode, the system can generate the most optimized number of headings (H2 & H3 headings) for your topic based on other similar articles online. You can also customize your generated outline after this result.

Article Structure

For more diverse-looking content with a mix of text, quote, bullets, and tables.

  • Advanced (Standard) - The system will decide the article's length and format (text, long text, quote, bullet list, and maximum of 3 tables)
  • Advanced (Detailed): Recommended for articles heavy on statistics and data. Otherwise, an Advanced (Standard) setting will do.
  • Standard Text: All-text output, recommended for simple, personal blog posts.
  • Long-text: For that highly informative, authoritative article.

AI Model

You may choose the Full GPT-4 Turbo for the highest quality results, but this will require extra 1-2 credits depending on the number of headings you choose.

If you select a foreign language, it is recommended to also choose the Full 

GPT-4 Turno model.

  • Standard (GPT 3.5/4) - Writes a standard GPT 3.5 model + GPT 4 (handling complex tasks and important headings)
  • Full GPT-4 Turbo - Handle complex tasks and all headings using full GPT-4 model.
  • Claude 3 Sonnet (Beta) - Similar performance with GPT-4 model, generate the final output using Claude API.
  • Claude 3 Opus - the most powerful model from Claude.

Factual Data

This gives you the option to select your credible data sources or simply let the AI search from the top sources.

  • Custom Factual Data - Enter up to 3 URLs and let the system crawl live data. You can also leave the Factual Data Source field empty and allow the system to pick from the top search results. The best option for data-driven articles.
  • In-depth Research - Allow the system to find live data from academic publications, scholarly sources, and top authority sites. You can also enter up to 3 URLs as additional data sources. This option provides a comprehensive research data set for AI, with a complete list of references included (no in-text citations).
  • In-depth Research + Cite - This feature works like In-Depth Research but includes in-text citations.
  • Standard Factual Data – Crawl live factual data for every paragraph, ideal for articles that do not require a lot of numeric data.

Writing Style

This recently added feature allows you to personalize the article style further based on your niche. Among the choices are Conversational, journalistic, academic/technical, personal, and authoritative.

You may also refer to this link for more information on how to customize your writing style.


Specify the group of people you want to talk to with your article. Examples: Homeowners, students, business owners, etc.

Tone of Voice

Let the system know the writing style or tone here. Example: professional, informal, educational, etc.

Point of View

Set the author’s point of view here.

Introduction Style

Choose from four introduction styles:

  • Concise - write a short and concise introduction
  • Engaging - write an interesting and more extended intro
  • Authoritative (Authorship) - Engaging intro with author's expertise to build credibility. Make sure to include Author's background in the project settings
  • Comprehensive Insight - Provides an in-depth understanding of the topic incorporating various perspectives.

Conclusion Style

Choose between a Concise, Engaging, or Expert Opinion conclusion for your article:

  • Concise - write a short and concise conclusion
  • Engaging - write an interesting and more extended conclusion
  • Expert Opinion - conclude your article with a unique perspective from a fictional expert.

Business Name and Type

This is where you input your business name, and for the business type make sure to include a location for a more accurate background text. Eg Plumbing service company in Toronto.

Business Background

While optional, it is best to include your background info here for better quality and more personalized content. 

Step 3: Customization

Are core Settings not enough? Use custom instructions for a more accurate result:

Before generating the article outline, please ensure to input any relevant keywords if applicable. These keywords will serve as essential elements to craft the outline, drawing from SERP headings.

Click the "Create Outline" button to initiate the generation of three different article outlines. This process might take 2-3 minutes, as the system needs time to analyze the top search results to produce the final outline.

If you prefer a more tailored approach to generating your outline, you can utilize the "Custom Instruction & Knowledge" option for additional customization. Learn more about how to use this feature here.

After the outline is generated, select the one that best fits your needs. You can also take better control of your output with the POWER-UP GUIDE, which includes specific templates and instructions for every heading generated in your headings. Discover more about these features here.

Happy with our output? You can add your outline to the writing queue or go to advanced settings for more.

Step 4: Advanced Settings

This is for your additional customization needs, although majority of the setting options can be already addressed in your core settings. Below are some of the options that you may find helpful:

1. Key Takeaways

Tick this option if you want to include quick summaries of your article.

2. FAQs, Meta Description, and Title

Need to use more keywords? Maximize your keywords by using them in your FAQs and meta description.

3. Image Prompts

Add image prompts for AI Images Creator.

4. YouTube Videos

Will automatically add YouTube videos in your first three headings (H2)

5. Add Styling

This will add bold style on important terms across the articles.

6. Improve Readability

You can do this early on in your core settings by choosing In-Depth Factual Data or Custom Factual Data. This may also reduce word count of your article output.

7. Authority Links

Auto-add up to 5 outbound authority links to high-domain authority links as part of the SEO optimization.

8. Internal Links

Enter your internal URL or any other custom link you want to be included in the article.

9. Entity Enrichment

Add entities and important terms from the top search results to increase entity density.

10. Change H3 to Bold

This is an easy way to create a neat article that does not have too many heading tags but still retains the outline you prepared.

11. Disabling Transition

If you tick this, our system will not generate transition sentences in between headings.

12. Exclude Quotes

Avoid including quotes in the article. By default, the system will automatically insert quotes with the Advanced article structure.

13. Negative Terms

Instruct AI to avoid specific negative terms, separating each word by commas.

14. First-Hand Experience

Incorporate personal insights and experience at various points in the article to enhance its Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). First-person point of view and Full GPT-4 will generate the best results.

Step 5: Image Settings

Generated images will be hugely based on the content of your H2 and H3. You can check this link for more information on generating AI images.

Step 6: Publishing Settings

Select a site where you want to auto-publish your article to once it is completed. You may check the WordPress publishing Guide for more information.

Step 7: Add to Writing Queue

Click the "Add to Writing Queue" button to begin generating your article. The process may take between 10 to 20 minutes, depending on your specifications.

Best Practices

  • Opt for a more advanced AI model (such as Full GPT-4 Turbo, Claude Sonnet, or Opus) when writing in foreign languages or utilizing complex custom instructions.
  • Activate Entity Enrichment to enhance the density of entities in your content.
  • Enable FAQs to optimize the use of input keywords.
  • Use custom factual data or in-depth factual data to achieve higher-quality content.

You have reached the end! All that’s left to do now is to sit and wait for your article to be generated. 

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